A/B testing long-form readability on Gwern.net
Pagefair 2017 Adblock Report
Gwern Branwen Creating Essays on Gwern.net
Schlitz: How Milwaukee's Famous Beer Became Infamous
On Red Delicious apples
Why the Red Delicious No Longer Is
2003-gates.pdf
The Pitfalls of A/B Testing in Social Networks
https://news.ycombinator.com/item?id=15484861
The Power of Twins: The Scottish Milk Experiment
Candy Japan’s new box A/B test
traffic#adwords
[Transclude the forward-link's
context]
https://x.com/stucchio/status/929860639501275137
https://x.com/stucchio/status/1045707611448971269
https://news.ycombinator.com/item?id=15682235
The cost of annoying ads
The Economic and Cognitive Costs of Annoying Display Advertisements
A Study of the Effects of Online Advertising: A Focus on Pop-Up and In-Line Ads
An Experimental Study of Antecedents and Consequences of Online Ad Intrusiveness
Advertising and Content Differentiation: Evidence from YouTube
Multi-Sided Platform Strategy, Taxation, and Regulation: A Quantitative Model and Application to Facebook § Empirical Illustration—Facebook
Anti-Ad Blocking Strategy: Measuring its True Impact
2017-sinha-figure3-peruserantiadblockeffects.png
Television Exposure: Programs versus Advertising
Just How ‘Blind’ Are We to Advertising Banners on the Web?
Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads
A Review of Online Advertising Effects on the User Experience
Advertising Content and Television Advertising Avoidance
A New Benchmark for Mechanical Avoidance of Radio Advertising
How Much Does Ad Sequence Matter? Economic Implications of Consumer Zapping and the Zapping-Induced Externality in the Television Advertising Market
Dual n-Back FAQ
Stevey's Google Platforms Rant
What works in e-commerce-a meta-analysis of 6,700 online experiments
P-Hacking and False Discovery in A/B Testing
How Does Page Load Time Impact Engagement?
Load All Content above the Fold First. We Saw a 500ms Win When Migrating Features and Content to Load ATF, Increasing Sales by 5%.
Trustworthy online controlled experiments: 5 puzzling outcomes explained
Measuring Consumer Sensitivity to Audio Advertising: A Field Experiment on Pandora Internet Radio
https://davidreiley.com/papers/PandoraListenerDemandCurve.pdf#page=11
The Effect of Ad Blocking on User Engagement with the Web
Everything Is Correlated
Measuring Long-term Impact of Ads on LinkedIn Feed
2019-yan-linkedin-figure3-userharm.jpg
The Effects Of Online Advertising: Consumers’ first impressions (and loyalties) are made in the opening moments of a Web site visit and the degree to which that visit may be intruded by pop-ups, pop-unders, and banner ads
Web Site Delays: How Tolerant are Users?
When the Wait Isn’t So Bad: The Interacting Effects of Website Delay, Familiarity, and Breadth
Focusing on the Long-term: It’s Good for Users and Business
Overlapping Experiment Infrastructure:More, Better, Faster Experimentation
Will Ad Blocking Break the Internet?
The Hidden Cost of Adblock: Adblock’s impact on website traffic
The Hidden Cost of Adblock: Adblock’s Impact on Website Traffic § Pg3
https://www.nber.org/system/files/working_papers/w23058/w23058.pdf#page=39
How Does the Adoption of Ad Blockers Affect News Consumption?
Reuters Institute Digital News Report 2016 § Pg8
Digital Paywall Design: Implications for Content Demand and Subscriptions
Does ad blocking have an effect on online shopping?
The cost of ad blocking: PageFair & Adobe 2015 Ad Blocking Report
Decoding The Adblocking Consumer: Digital Advertising's P2P Moment
Evaluation of Adblock Software Usage
The Distribution of Users’ Computer Skills: Worse Than You Think
2019-03-18-googlesurveys-adblocker.csv
2019-03-21-googlesurveys-adblocknonusagereasons.csv
2019-03-23-googlesurveys-adblocknonusagereasons-2.csv
2019-04-07-googlesurveys-adblocker-2.csv
2019-06-10-googlesurveys-addislike.csv
2019-03-27-googlesurveys-adblocknonusagereasons-3.csv
Doing Bayesian Data Analysis: Bayesian Estimation of Trend With Auto-Regressive AR(1) Deviation
https://radhakrishna.typepad.com/ar2-parameter-estimation-in-winbugs-and-jags.pdf
Why Probabilistic Programming Matters
2017-01-01-2017-10-15-gwern-gwern.net-analytics.pdf
Gwern.net Website Traffic
Is Ad Blocking 10% Higher Than Commonly Measured?
Sales Impact of Advertising
The Iron Law Of Evaluation And Other Metallic Rules
Does Retail Advertising Work? Measuring the Effects of Advertising on Sales Via a Controlled Experiment on Yahoo
The Unfavorable Economics of Measuring the Returns to Advertising
The Replication Crisis: Flaws in Mainstream Science
Generalizable and Robust TV Advertising Effects
TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands
Grandfather Clause
Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising
Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment
Does Advertising Actually Work? (Part 1: TV)
Does Advertising Actually Work? (Part 2: Digital) (Ep. 441)
P&G Cuts More Than $100 Million in ‘Largely Ineffective’ Digital Ads
Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results.
A Happy, Flourishing City With No Advertising
A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
Bias and high-dimensional adjustment in observational studies of peer effects
The Minimal Persuasive Effects of Campaign Contact in General Elections: Evidence from 49 Field Experiments
The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments
‘Outside Lobbying’ Over the Airwaves: A Randomized Field Experiment on Televised Issue Ads
Too Much Dark Money In Almonds
Why is There so Little Money in US Politics?
Online Tracking and Publishers' Revenues: An Empirical Analysis
How Blank Display Ads Managed to Tot Up Some Impressive Numbers: And No, Most People Didn't Click on Them by Mistake
https://marketing.wharton.upenn.edu/wp-content/uploads/2017/08/Johnson-Garrett-PAPER-VERSION-2.pdf
Making Anime Faces With StyleGAN
GPT-2 Neural Network Poetry
Slate Star Codex
gwern-ads-triplebyte-banner.jpg
RNN Metadata for Mimicking Author Style
This Waifu Does Not Exist
Rubrication Design Examples
https://exp-platform.com/Documents/2017-08%20KDDMetricInterpretationPitfalls.pdf
Page Weight Matters
https://web.archive.org/web/20180418010345/http://adage.com/article/special-report-tv-upfront/fewer-tv-commercials/313183/
In 2018 $273bn Was Spent on Digital Ads Globally. We Delve into the World of Clicks, Banners and Keywords to Find out If Any of It Is Real. What Do We Really Know about the Effectiveness of Digital Advertising?
The Impact of Aggregators on Internet News Consumption
https://news.ycombinator.com/item?id=15681358
https://news.ycombinator.com/item?id=19386694
https://news.ycombinator.com/item?id=26815363
https://www.reddit.com/r/slatestarcodex/comments/azfgy5/gwern_i_feel_like_im_on_crazypills_with_this/