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Political Fundraisers WinRed and ActBlue Are Taking Millions of Dollars in Donations from Elderly Dementia Patients to Fuel Their Campaigns
Leaked Deck Reveals How OpenAI Is Pitching Publisher Partnerships: OpenAI’s Preferred Publisher Program offers media companies licensing deals
Why Shorter Advertisement Breaks Reduce Radio Advertisement Avoidance: When It Comes to Radio Advertising, Less Is More
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Can AI Outperform Human Experts in Creating Social Media Creatives?
Want to Stream With No Ads? That’ll Cost You: Amazon just rolled out its ad-supported plan, the latest in a string of covert streaming price hikes. The halcyon days of commercial-free content are gone
Ban Targeted Advertising? An Empirical Investigation of the Consequences for App Development
Artificial Intelligence Can Persuade Humans on Political Issues
Exposure to the Russian Internet Research Agency foreign influence campaign on Twitter in the 2016 US election and its relationship to attitudes and voting behavior
Debunking Misinformation About Consumer Products: Effects on Beliefs and Purchase Behavior
How Much Does Ad Sequence Matter? Economic Implications of Consumer Zapping and the Zapping-Induced Externality in the Television Advertising Market
Email Mobilization Messages Suppress Turnout Among Black and Latino Voters: Experimental Evidence From the 2016 General Election
The Conditional Effects of Microtargeted Facebook Advertisements on Voter Turnout
Does digital advertising affect vote choice? Evidence from a randomized field experiment
‘Outside Lobbying’ Over the Airwaves: A Randomized Field Experiment on Televised Issue Ads
Does in-Stream Video Advertising Work? Effects of Position and Congruence on Consumer Responses
TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands
The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments
SSD vs. YOLO for Detection of Outdoor Urban Advertising Panels under Multiple Variabilities
Digital Paywall Design: Implications for Content Demand and Subscriptions
Free Contents vs. Inconvenience Costs: Two Faces of Online Video Advertising
Do not allow pop-up ads to appear too early: Internet users’ browsing behavior to pop-up ads
Online viewers’ choices over advertisement number and duration
How Does the Adoption of Ad Blockers Affect News Consumption?
A New Benchmark for Mechanical Avoidance of Radio Advertising
Modelling Quality of Experience for Online Video Advertisement Insertion
Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness
Multi-Sided Platform Strategy, Taxation, and Regulation: A Quantitative Model and Application to Facebook § Empirical Illustration—Facebook
Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search
Advertising and Content Differentiation: Evidence from YouTube
The Launch: Inside the "largest launch of a produce item in American history"
A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
Detecting advertising on building façades with computer vision
Measuring Consumer Sensitivity to Audio Advertising: A Field Experiment on Pandora Internet Radio
Competition and Crowd-Out for Brand Keywords in Sponsored Search
What works in e-commerce-a meta-analysis of 6,700 online experiments
Bias and high-dimensional adjustment in observational studies of peer effects
What Makes a Good Image? Airbnb Demand Analytics Leveraging Interpretable Image Features
How Gullible are We? A Review of the Evidence from Psychology and Social Science
The Unfavorable Economics of Measuring the Returns to Advertising
Objective Bayesian Two Sample Hypothesis Testing for Online Controlled Experiments
Beer, Wine, or Spirits? Advertising’s Impact on 4 Decades of Category Sales
Focusing on the Long-term: It’s Good for Users and Business
The cost of ad blocking: PageFair & Adobe 2015 Ad Blocking Report
Otaku tourism and the anime pilgrimage phenomenon in Japan
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‘A’ Business by Any Other Name: Firm Name Choice as a Signal of Firm Quality
The Company That You Keep: When to Buy a Competitor's Keyword
The Economic and Cognitive Costs of Annoying Display Advertisements
Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising
How Quickly We Forget: The Duration of Persuasion Effects From Mass Communication
On the Near Impossibility of Measuring the Returns to Advertising
How Quickly We Forget: The Duration of Persuasion Effects From Mass Communication: Appendix
Trustworthy online controlled experiments: 5 puzzling outcomes explained
Does Retail Advertising Work? Measuring the Effects of Advertising on Sales Via a Controlled Experiment on Yahoo
How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities
Utility of Human-Computer Interactions: Toward a Science of Preference Measurement
How Large and Long-lasting Are the Persuasive Effects of Televised Campaign Ads? Results from a Randomized Field Experiment
Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising
A Review of Online Advertising Effects on the User Experience
Television Advertising Avoidance: Advancing Research Methodology
Dynamics Of Retail Advertising: Evidence From A Field Experiment
Do media consumers really dislike advertising? An empirical assessment of the role of advertising in print media markets
Identifying the Persuasive Effects of Presidential Advertising
The Effects Of Online Advertising: Consumers’ first impressions (and loyalties) are made in the opening moments of a Web site visit and the degree to which that visit may be intruded by pop-ups, pop-unders, and banner ads
When the Wait Isn’t So Bad: The Interacting Effects of Website Delay, Familiarity, and Breadth
Effects of Configuration and Exposure Levels on Responses to Web Advertisements
Consumers’ Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information
Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads
Just How ‘Blind’ Are We to Advertising Banners on the Web?
The Anatomy of a Large-Scale Hypertextual Web Search Engine
The Role of Television in the Construction of Consumer Reality
How a Publicity Blitz Created The Myth of Subliminal Advertising
How Advertising Affects Sales: Meta-Analysis of Econometric Results
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Attribution Is Dying. Clicks Are Dying. Marketing Is Going Back to the 20th Century.
Website Design—Why Do People Not Notice Our Enormous, Prominent, Clear and Contrasting Purple Banner?
Old News, New Reality: A Year of Facebook’s News Ban in Canada
Quantifying the Potential Persuasive Returns to Political Microtargeting
The Guy Behind the Fake AI Halloween Parade Listing Says You’ve Got It All Wrong
‘We Were Wrong’: An Oral History of WIRED’s Original Website
Saul Bass Pitch Video for Bell System Logo Redesign § Stripes Are Modern
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https://buzzbloq.com/retro-arcade-game-ads-a-nostalgic-look-at-marketing-of-the-past/
https://cabel.com/2023/11/06/dak-and-the-golden-age-of-gadget-catalogs/
https://ibhof.blogspot.com/2020/01/the-economics-of-pirate-radio.html
https://research.google/blog/on-device-content-distillation-with-graph-neural-networks/
https://shkspr.mobi/blog/2024/01/lessons-learned-from-bringing-promotional-sweets-to-a-conference/
https://wiki.quanticle.net/Main/TrustMeImLyingConfessionsOfAMediaManipulator
https://www.acceptableadscommittee.org/wp-content/uploads/2021/02/2020.12_Acceptable-Ads-Committee_Video_Advertisement_Study.pdf#page=5
https://www.alexcharlton.co/projects/booking-com-de-stresser
https://www.astralcodexten.com/p/every-flashing-element-on-your-site
https://www.economist.com/1843/2022/07/28/hocus-focus-how-magicians-made-a-fortune-on-facebook
https://www.econstor.eu/bitstream/10419/76612/1/cesifo_wp1173.pdf
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https://www.marketingscience.info/when-brands-stop-advertising/
https://www.nytimes.com/2022/09/03/us/politics/senate-republican-committee-funds.html
https://www.tandfonline.com/doi/full/10.1080/00913367.2024.2393078
https://www.washingtonpost.com/technology/interactive/2022/amazon-shopping-ads/
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Ban Targeted Advertising? An Empirical Investigation of the Consequences for App Development
https%253A%252F%252Fpubsonline.informs.org%252Fdoi%252Ffull%252F10.1287%252Fmnsc.2023.4726.html
Artificial Intelligence Can Persuade Humans on Political Issues
%252Fdoc%252Feconomics%252Fadvertising%252F2022-devaux.pdf.html
How Much Does Ad Sequence Matter? Economic Implications of Consumer Zapping and the Zapping-Induced Externality in the Television Advertising Market
%252Fdoc%252Feconomics%252Fadvertising%252F2022-shi.pdf.html
The Conditional Effects of Microtargeted Facebook Advertisements on Voter Turnout
%252Fdoc%252Feconomics%252Fadvertising%252F2022-haenschen.pdf.html
%252Fdoc%252Fstatistics%252Fdecision%252F2021-berman.pdf.html
‘Outside Lobbying’ Over the Airwaves: A Randomized Field Experiment on Televised Issue Ads
https%253A%252F%252Fescholarship.org%252Fcontent%252Fqt29g8h5x8%252Fqt29g8h5x8.pdf%2523page%253D2.html
SSD vs. YOLO for Detection of Outdoor Urban Advertising Panels under Multiple Variabilities
https%253A%252F%252Fwww.mdpi.com%252F1424-8220%252F20%252F16%252F4587.html
Detecting advertising on building façades with computer vision
https%253A%252F%252Fwww.sciencedirect.com%252Fscience%252Farticle%252Fpii%252FS1877050919311299.html
What Makes a Good Image? Airbnb Demand Analytics Leveraging Interpretable Image Features
https%253A%252F%252Fpapers.ssrn.com%252Fsol3%252Fpapers.cfm%253Fabstract_id%253D2976021.html
Objective Bayesian Two Sample Hypothesis Testing for Online Controlled Experiments
%252Fdoc%252Fstatistics%252Fdecision%252F2015-deng.pdf.html
Contents tourism and local community response: Lucky Star and collaborative anime-induced tourism in Washimiya
https%253A%252F%252Fwww.tandfonline.com%252Fdoi%252Ffull%252F10.1080%252F09555803.2014.962567.html
‘A’ Business by Any Other Name: Firm Name Choice as a Signal of Firm Quality
%252Fdoc%252Feconomics%252Fadvertising%252F2014-mcdevitt.pdf.html
%252Fdoc%252Feconomics%252Fadvertising%252F2013-goldstein.pdf.html
The Anatomy of a Large-Scale Hypertextual Web Search Engine
http%253A%252F%252Finfolab.stanford.edu%252F~backrub%252Fgoogle.html.html
https%253A%252F%252Farchive.computerhistory.org%252Fresources%252Faccess%252Ftext%252F2019%252F03%252F102789075-05-01-acc.pdf%2523page%253D9.html
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