Bibliography (6):

1. Just How ‘Blind’ Are We to Advertising Banners on the Web?

2. A Review of Online Advertising Effects on the User Experience

3. Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness

4. Wikipedia Bibliography:

   1. https://en.wikipedia.org/wiki/Web_banner

      https://en.wikipedia.org/wiki/Web_banner

   2. Statistical-significance

   3. https://en.wikipedia.org/wiki/Mobile_app

      https://en.wikipedia.org/wiki/Mobile_app