Bibliography (10):

1. Online viewers’ choices over advertisement number and duration

2. Advertising and Content Differentiation: Evidence from YouTube

3. Ad Blocking

4. A New Benchmark for Mechanical Avoidance of Radio Advertising

5. Measuring Consumer Sensitivity to Audio Advertising: A Field Experiment on Pandora Internet Radio

6. Do not allow pop-up ads to appear too early: Internet users’ browsing behavior to pop-up ads

7. How Does the Adoption of Ad Blockers Affect News Consumption?

8. Wikipedia Bibliography:

   1. https://en.wikipedia.org/wiki/Channel_surfing

      https://en.wikipedia.org/wiki/Channel_surfing

   2. Externality § Negative

      https://en.wikipedia.org/wiki/Externality#Negative

   3. Variance