The Economic and Cognitive Costs of Annoying Display Advertisements
A Study of the Effects of Online Advertising: A Focus on Pop-Up and In-Line Ads
An Experimental Study of Antecedents and Consequences of Online Ad Intrusiveness
Advertising and Content Differentiation: Evidence from YouTube
Multi-Sided Platform Strategy, Taxation, and Regulation: A Quantitative Model and Application to Facebook § Empirical Illustration—Facebook
Just How ‘Blind’ Are We to Advertising Banners on the Web?
Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads
A Review of Online Advertising Effects on the User Experience
A New Benchmark for Mechanical Avoidance of Radio Advertising
How Much Does Ad Sequence Matter? Economic Implications of Consumer Zapping and the Zapping-Induced Externality in the Television Advertising Market
What works in e-commerce-a meta-analysis of 6,700 online experiments
Load All Content above the Fold First. We Saw a 500ms Win When Migrating Features and Content to Load ATF, Increasing Sales by 5%.
Trustworthy online controlled experiments: 5 puzzling outcomes explained
Measuring Consumer Sensitivity to Audio Advertising: A Field Experiment on Pandora Internet Radio
https://davidreiley.com/papers/PandoraListenerDemandCurve.pdf#page=11
The Effects Of Online Advertising: Consumers’ first impressions (and loyalties) are made in the opening moments of a Web site visit and the degree to which that visit may be intruded by pop-ups, pop-unders, and banner ads
When the Wait Isn’t So Bad: The Interacting Effects of Website Delay, Familiarity, and Breadth
Focusing on the Long-term: It’s Good for Users and Business
Overlapping Experiment Infrastructure:More, Better, Faster Experimentation
The Hidden Cost of Adblock: Adblock’s impact on website traffic
The Hidden Cost of Adblock: Adblock’s Impact on Website Traffic § Pg3
https://www.nber.org/system/files/working_papers/w23058/w23058.pdf#page=39
How Does the Adoption of Ad Blockers Affect News Consumption?
Digital Paywall Design: Implications for Content Demand and Subscriptions
The cost of ad blocking: PageFair & Adobe 2015 Ad Blocking Report
Decoding The Adblocking Consumer: Digital Advertising's P2P Moment
The Distribution of Users’ Computer Skills: Worse Than You Think
Doing Bayesian Data Analysis: Bayesian Estimation of Trend With Auto-Regressive AR(1) Deviation
https://radhakrishna.typepad.com/ar2-parameter-estimation-in-winbugs-and-jags.pdf
Does Retail Advertising Work? Measuring the Effects of Advertising on Sales Via a Controlled Experiment on Yahoo
The Unfavorable Economics of Measuring the Returns to Advertising
TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands
Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising
Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment
Does Advertising Actually Work? (Part 2: Digital) (Ep. 441)
P&G Cuts More Than $100 Million in ‘Largely Ineffective’ Digital Ads
Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results.
A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
Bias and high-dimensional adjustment in observational studies of peer effects
The Minimal Persuasive Effects of Campaign Contact in General Elections: Evidence from 49 Field Experiments
The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments
‘Outside Lobbying’ Over the Airwaves: A Randomized Field Experiment on Televised Issue Ads
Online Tracking and Publishers' Revenues: An Empirical Analysis
How Blank Display Ads Managed to Tot Up Some Impressive Numbers: And No, Most People Didn't Click on Them by Mistake
https://marketing.wharton.upenn.edu/wp-content/uploads/2017/08/Johnson-Garrett-PAPER-VERSION-2.pdf
https://exp-platform.com/Documents/2017-08%20KDDMetricInterpretationPitfalls.pdf
https://web.archive.org/web/20180418010345/http://adage.com/article/special-report-tv-upfront/fewer-tv-commercials/313183/
In 2018 $273bn Was Spent on Digital Ads Globally. We Delve into the World of Clicks, Banners and Keywords to Find out If Any of It Is Real. What Do We Really Know about the Effectiveness of Digital Advertising?
https://www.reddit.com/r/slatestarcodex/comments/azfgy5/gwern_i_feel_like_im_on_crazypills_with_this/