“The Summer’s Most Unread Book Is… A Simple Index Drawn from E-Books Shows Which Best Sellers Are Going Unread (we’re Looking at You, Piketty)”, 2014-07-03 (; backlinks):
Sadly overlooked is that other crucial literary category: the summer non-read, the book that you pick up, all full of ambition, at the beginning of June and put away, the bookmark now and forever halfway through chapter 1, on Labor Day. The classic of this genre is Stephen Hawking’s A Brief History of Time, widely called “the most unread book of all time.”…How can we find today’s greatest non-reads? Amazon’s “Popular Highlights” feature provides one quick and dirty measure. Every book’s Kindle page lists the five passages most highlighted by readers. If every reader is getting to the end, those highlights could be scattered throughout the length of the book. If nobody has made it past the introduction, the popular highlights will be clustered at the beginning.
Thus, the Hawking Index (HI): Take the page numbers of a book’s five top highlights, average them, and divide by the number of pages in the whole book. The higher the number, the more of the book we’re guessing most people are likely to have read. (Disclaimer: This is not remotely scientific and is for entertainment purposes only!) Here’s how some current best sellers and classics weigh in, from highest HI to lowest:
Thinking Fast and Slow by Daniel Kahneman: 6.8%
Apparently the reading was more slow than fast. To be fair, Prof. Kahneman’s book, the summation of a life’s work at the forefront of cognitive psychology, is more than twice as long as Lean In, so his score probably represents just as much total reading as Ms. Sandberg’s does.
A Brief History of Time by Stephen Hawking: 6.6%
The original avatar backs up its reputation pretty well. But it’s outpaced by one more recent entrant—which brings us to our champion, the most unread book of this year (and perhaps any other). Ladies and gentlemen, I present:
Capital in the 21st Century by Thomas Piketty: 2.4%
Yes, it came out just three months ago. But the contest isn’t even close. Mr. Piketty’s book is almost 700 pages long, and the last of the top five popular highlights appears on page 26. Stephen Hawking is off the hook; from now on, this measure should be known as the Piketty Index.