“Objecting to Experiments Even While Approving of the Policies or Treatments They Compare”, Patrick R. Heck, Christopher F. Chabris, Duncan J. Watts, Michelle N. Meyer2020-08-11 (; backlinks; similar)⁠:

We resolve a controversy over two competing hypotheses about why people object to randomized experiments: (1) People unsurprisingly object to experiments only when they object to a policy or treatment the experiment contains, or (2) people can paradoxically object to experiments even when they approve of implementing either condition for everyone. Using multiple measures of preference and test criteria in 5 preregistered within-subjects studies with 1,955 participants, we find that people often disapprove of experiments involving randomization despite approving of the policies or treatments to be tested.

[Keywords: field experiments, A/B tests, randomized controlled trials, research ethics, pragmatic trials]