“Cross-National Evidence of a Negativity Bias in Psychophysiological Reactions to News”, 2019-09-03 ():
News coverage of current affairs is predominantly negative. American accounts of this tendency tend to focus on journalistic practices, but this cannot easily account for negative news content around the world. It is more likely that negativity in news is a product of a human tendency to be more attentive to negative news content. Just how widespread is this tendency? Our evidence suggest that, all around the world, the average human is more physiologically activated by negative than by positive news stories. Even so, there is a great deal of variation across individuals. The latter finding is of real importance for newsmakers: Especially in a diversified media environment, news producers should not underestimate the audience for positive news content.
What accounts for the prevalence of negative news content? One answer may lie in the tendency for humans to react more strongly to negative than positive information. “Negativity biases” in human cognition and behavior are well documented, but existing research is based on small Anglo-American samples and stimuli that are only tangentially related to our political world.
This work accordingly reports results from a 17-country, 6-continent experimental study examining psychophysiological reactions to real video news content.
Results: offer the most comprehensive cross-national demonstration of negativity biases to date, but they also serve to highlight considerable individual-level variation in responsiveness to news content.
Insofar as our results make clear the pervasiveness of negativity biases on average, they help account for the tendency for audience-seeking news around the world to be predominantly negative. Insofar as our results highlight individual-level variation, however, they highlight the potential for more positive content, and suggest that there may be reason to reconsider the conventional journalistic wisdom that “if it bleeds, it leads.”