Rams is a documentary portrait of Dieter Rams, one of the most influential designers alive, and a rumination on consumerism, sustainability, and the future of design…In 2008, Gary interviewed Dieter for his documentary Objectified, but was only able to share a small piece of his story in that film. Dieter, who is now 86, is a very private person; however Gary was granted unprecedented access to create the first feature-length documentary about his life and work.
Rams includes in-depth conversations with Dieter, and deep dives into his philosophy, his process, and his inspirations. But one of the most interesting parts of Dieter’s story is that he now looks back on his career with some regret. “If I had to do it over again, I would not want to be a designer”, he’s said. “There are too many unnecessary products in this world.” Dieter has long been an advocate for the ideas of environmental consciousness and long-lasting products. He’s dismayed by today’s unsustainable world of over-consumption, where “design” has been reduced to a meaningless marketing buzzword.
Rams is a design documentary, but it’s also a rumination on consumerism, materialism, and sustainability. Dieter’s philosophy is about more than just design, it’s about a way to live. It’s about getting rid of distractions and visual clutter, and just living with what you need. The film features original music by pioneering musician and producer Brian Eno.
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