“A Deep Dive into K-Pop”, 2020-09-06 (; backlinks; similar):
Prior to last month, I knew next to nothing about K-pop (Korean popular music) besides having heard a few songs in passing and the rumors of the industry’s infamous elements, most notably a string of high profile suicides over the last few years. As an American with no connection to music or South Korean culture, I wondered if I was getting an accurate picture of the industry or if I was being misled by the most lurid and morbid elements eagerly conveyed by the media.
The Basics
- “K-pop” is both a genre of music and an entire industry which “manufacturers” performers and their performance output (music, dance routines, shows, merchandise, etc.) in a highly systematized top-down manner
The global popularity of K-pop is extraordinary considering the relatively small population of South Korea, and the relatively small size of K-pop production companies
The Product
K-pop’s industrial/corporate structure represents a Korean (and East-Asian) cultural alternative to Western pop and broader music production
K-pop stars and bands are manufactured and controlled by production companies in the same manner Western athletes are trained and traded by sports teams.
K-pop stars are crafted into idealized portrays of individuals by East Asian cultural standards
The Fans
K-pop fandom is both more intense on average than Western fandom, and has a larger percentage of unhealthily obsessive fans
K-pop fandom is based on a parasocial relationship between fans and stars
K-pop stars are forced to abide by extremely restrictive behavioral norms to appease production companies and fans
The Process
Trying to become a K-pop star is a terrible idea by any rational cost-benefit analysis
The process by which production companies train K-pop stars is abusive and depends on the ignorance of children/teenagers and clueless and/or malicious parents
Even after making it through the extraordinarily difficult audition and training process, the vast majority of K-pop stars will have short careers and earn little or possibly no money
The Machine
K-pop is an extremely centralized, hierarchical industry, where structural, business, and creative decisions are almost entirely made by corporate management, rather than the performers
Raw creativity in the music production process is largely outsourced to Westerners who write, produce, and choreograph the music
The K-pop industry is subsidized and supported by the South Korean government, if not implicitly or explicitly directed, as a conscious form of soft power projection and social control.
As you can tell, I came away from my research with a negative view of K-pop. I don’t think it’s the worst thing in the world, but I find its fandom to be unhealthy and its production process to be exploitative. That being said, there are undoubtedly many tremendous talents in the K-pop world and the cultural power of K-pop is remarkable.
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