“How To Win An Election”, 2019-09-18 (; backlinks; similar):
But what do we agree on the most? If your goal is simply to be in favor of popular things and against unpopular things, what should you campaign on? What are the least controversial issues in the country?
To help figure this out, I reached out to Kathleen Weldon, director of data operations and communications at the Roper Center for Public Opinion Research at Cornell University, to commission a poll of their polls. The Roper Center maintains a tremendous database of opinion polling data—over 700,000 polling questions spanning almost a century of opinion polling, collected from virtually every organization that has ever conducted a public poll in the United States. I told them I was looking for the most one-sided questions in their polling database—the questions where virtually everyone gave the same answer. In a sense, these would be the least divisive issues in the country.
The Roper research staff sifted through their database of 700,000 questions and assembled a list of those questions for which at least 95% of respondents gave the same answer.
It’s pretty rare for that many respondents to agree on anything in a poll. A small percentage of respondents will often choose ridiculous answers because they’re not taking the poll seriously or because they misunderstand the question. But one-sided questions are also rare because no one bothers to conduct polls on uncontroversial topics unless they’re trying to prove a point. Since everything in the Roper database is something that some person or organization bothered to commission a poll to ask, it means it’s at least potentially controversial, if not actually so. Here is a selection of the most one-sided issues in the history of polling. If you want to run for office, these are views you can safely espouse, secure in the knowledge that at least one scientific survey puts the people squarely behind you:
95% [5%] are satisfied with their friends. (Associated Press/Media General 1984)
95% [5%] believe employers should not be able to access the DNA of their employees without permission. (Time/CNN/Yankelovich Partners 1998)
95% [5%] disapprove of people using cell phones in movie theaters. (Pew Research Center’s American Trends Panel Poll, 2014)
95% [5%] don’t believe Magic 8 Balls can predict the future. (Shell 1998)
95% [5%] say that “if a pill were available that made you twice as good looking as you are now, but only half as smart”, they would not take it. (Men’s Health Work Survey, 2000)
95% [5%] support laws against money laundering involving terrorism. (Washington Post Poll, 2001)
95% [5%] think doctors should be licensed. (Private Initiatives & Public 1981)
95% [5%] think it’s wrong to pay someone to do a term paper for you. (NBC News 1995)
95% [5%] would like to see a decline in prejudice. (Harris Survey 1977)
95% [5%] would like to see an end to all wars. (Harris Survey 1981)
95% [5%] would support going to war if the United States were invaded. (Harris Survey 1971)
96% [4%] have a positive impression of small business. (Gallup Poll, 2016)
96% [4%] oppose legalizing crystal meth. (CNN/ORC International Poll, 2014)
96% [4%] think the Olympics are a great sports competition. (Atlanta Journal-Constitution 1996)
97% [3%] believe there should be laws against texting while driving. (The New York Times/CBS News Poll, 2009)
97% [3%] would like to see a decline in terrorism and violence. (Harris Survey 1983)
98% [2%] believe adults should watch swimmers rather than reading or talking on the phone. (American Red Cross Water Safety Poll, 2013)
98% [2%] would like to see a decline in hunger in the world. (Harris Survey 1983)
98% [2%] would like to see an end to high unemployment. (Harris Survey 1982)
99% [1%] think it’s wrong for employees to steal expensive equipment from their workplace. (NBC News 1995)
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