“Social Psychology As History”, Kenneth J. Gergen1973 (, ; backlinks; similar)⁠:

Presents an analysis of theory and research in social psychology which reveals that while methods of research are scientific in character, theories of social behavior are primarily reflections of contemporary history. The dissemination of psychological knowledge modifies the patterns of behavior upon which the knowledge is based. This modification occurs because of the prescriptive bias of psychological theorizing, the liberating effects of knowledge, and the resistance based on common values of freedom and individuality. In addition, theoretical premises are based primarily on acquired dispositions. As the culture changes, such dispositions are altered, and the premises are often invalidated. Several modifications in the scope and methods of social psychology are derived from this analysis.

…Yet, while the propagandizing effects of psychological terminology must be lamented, it is also important to trace their sources. In part the evaluative loading of theoretical terms seems quite intentional. The act of publishing implies the desire to be heard. However, value-free terms have low interest value for the potential reader, and value-free research rapidly becomes obscure. If obedience were relabeled alpha behavior and not rendered deplorable through associations with Adolf Eichmann, public concern would undoubtedly be meagre. In addition to capturing the interest of the public and the profession, value-laden concepts also provide an expressive outlet for the psychologist. I have talked with countless graduate students drawn into psychology out of deep humanistic concern. Within many lies a frustrated poet, philosopher, or humanitarian who finds the scientific method at once a means to expressive ends and an encumbrance to free expression. Resented is the apparent fact that the ticket to open expression through the professional media is a near lifetime in the laboratory. Many wish to share their values directly, unfettered by constant demands for systematic evidence. For them, value-laden concepts compensate for the conservatism usually imparted by these demands. The more established psychologist may indulge himself more directly. Normally, however, we are not inclined to view our personal biases as propagandistic so much as reflecting “basic truths.”