“Some Experimental Studies of Familiarity and Liking”, 1982 (; similar):
The authors discuss special features of their studies of human likes and dislikes, summarize previous findings, and outline new perspectives in experimental esthetics.
Previous research has emphasized the relationship between the familiarity of objects and people’s liking for them. A design feature that distinguishes the author’s work from other studies is the use of subjective, rather than objective, measures of familiarity.
Studies reviewed include those concerning letters, syllables, and words; names and preference feedback; and appreciation of music.