“Studies in Word Listing: Some Norms and Their Reliability”, 1972 (; backlinks; similar):
Describes a study in which 200 Scottish undergraduates listed items belonging to 28 categories for 1 minute each. Responses were tabulated, and extensive response norms are presented for (1) the frequency with which various responses were given and (2) the mean serial position in response lists of the commoner responses.
Frequency and serial position were negatively related in all categories.
Split-half reliability indicates that the frequency norms were more reliable than those for serial position.