“‘Ads’ Tag”,2019-05-13 (auctions, politics, cognitive bias, tech)⁠:

Bibliography for tag economics/advertising, most recent first: 2 related tags, 120 annotations, & 61 links (parent).

• See Also
• Gwern
  • “Everything Is Correlated”, Gwern2014
  • “A/B Testing Long-Form Readability on Gwern.net”, Gwern2012
  • “Banner Ads Considered Harmful”, Gwern2017
  • “Candy Japan’s New Box A/B Test”, Gwern2016
• Links
  • “The Rise of AI-Generated Content in Wikipedia”, Brooks et al 2024
  • “Why We’re Helping More Wikis Move Away from Fandom”, Lee2024
  • “Political Fundraisers WinRed and ActBlue Are Taking Millions of Dollars in Donations from Elderly Dementia Patients to Fuel Their Campaigns”
  • “Influencer Cartels”, Hinnosaar & Hinnosaar2024
  • “Leaked Deck Reveals How OpenAI Is Pitching Publisher Partnerships: OpenAI’s Preferred Publisher Program Offers Media Companies Licensing Deals”, Stenberg2024
  • “How Election Rules Affect Who Wins”, Grimmer & Hersh2024
  • “Why Shorter Advertisement Breaks Reduce Radio Advertisement Avoidance: When It Comes to Radio Advertising, Less Is More”, Michelon et al 2024
  • “Demand-Driving Innovation, Advertising Nuisance, and a Media Platform Optimal Pricing”, Aloui & Jebsi2024
  • “Can AI Outperform Human Experts in Creating Social Media Creatives?”, Park et al 2024
  • “Want to Stream With No Ads? That’ll Cost You: Amazon Just Rolled out Its Ad-Supported Plan, the Latest in a String of Covert Streaming Price Hikes. The Halcyon Days of Commercial-Free Content Are Gone”, Watercutter2024
  • “Advertisement Blindness in Social Media Apps”, Szladovics2023
  • “Ban Targeted Advertising? An Empirical Investigation of the Consequences for App Development”, Kircher & Foerderer2023
  • “Artificial Intelligence Can Persuade Humans on Political Issues”, Bai et al 2023
  • “Exposure to the Russian Internet Research Agency Foreign Influence Campaign on Twitter in the 2016 US Election and Its Relationship to Attitudes and Voting Behavior”, Eady et al 2023
  • “Debunking Misinformation About Consumer Products: Effects on Beliefs and Purchase Behavior”, Fong et al 2022
  • “Externalities across Advertising Markets”, Devaux & Bomsel2022
  • “How Much Does Ad Sequence Matter? Economic Implications of Consumer Zapping and the Zapping-Induced Externality in the Television Advertising Market”, Shi et al 2022
  • “Email Mobilization Messages Suppress Turnout Among Black and Latino Voters: Experimental Evidence From the 2016 General Election”, Rivera et al 2022
  • “The Conditional Effects of Microtargeted Facebook Advertisements on Voter Turnout”, Haenschen2022
  • “Does Digital Advertising Affect Vote Choice? Evidence from a Randomized Field Experiment”, Coppock et al 2022
  • “False Discovery in A/B Testing”, Berman & Bulte2021
  • “‘Outside Lobbying’ Over the Airwaves: A Randomized Field Experiment on Televised Issue Ads”, Kalla & Broockman2021 (page 2)
  • “Does In-Stream Video Advertising Work? Effects of Position and Congruence on Consumer Responses”, Jason et al 2021
  • “TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands”, Shapiro et al 2021
  • “Price Salience and Product Choice”, Blake et al 2021
  • “Does Ad Blocking Have an Effect on Online Shopping?”, Suárez & García-Mariñoso2021
  • “The Impact of Aggregators on Internet News Consumption”, Athey et al 2021
  • “The Small Effects of Political Advertising Are Small regardless of Context, Message, Sender, or Receiver: Evidence from 59 Real-Time Randomized Experiments”, Coppock et al 2020
  • “SSD vs. YOLO for Detection of Outdoor Urban Advertising Panels under Multiple Variabilities”, Morera et al 2020
  • “Digital Paywall Design: Implications for Content Demand and Subscriptions”, Aral & Dhillon2020
  • “Free Contents vs. Inconvenience Costs: Two Faces of Online Video Advertising”, Shon et al 2020
  • “Do Not Allow Pop-Up Ads to Appear Too Early: Internet Users’ Browsing Behavior to Pop-Up Ads”, Hsieh et al 2020
  • “Online Viewers’ Choices over Advertisement Number and Duration”, Nettelhorst et al 2020
  • “How Does the Adoption of Ad Blockers Affect News Consumption?”, Yan et al 2020
  • “Media Mix and Character Marketing in Madoka Magica”, Gough2020
  • “A New Benchmark for Mechanical Avoidance of Radio Advertising”, Michelon et al 2020
  • “Modelling Quality of Experience for Online Video Advertisement Insertion”, Bulkan et al 2020
  • “Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness”, Aribarg & Schwartz2019
  • “Multi-Sided Platform Strategy, Taxation, and Regulation: A Quantitative Model and Application to Facebook § Empirical Illustration—Facebook”, Benzell & Collis2019 (page 14)
  • “Does Advertising Serve As a Signal? Evidence from a Field Experiment in Mobile Search”, Sahni & Nair2019
  • “Advertising and Content Differentiation: Evidence from YouTube”, Kerkhof2019 (page 2)
  • “The Launch: Inside the “Largest Launch of a Produce Item in American History””, Jarvis2019
  • “Generalizable and Robust TV Advertising Effects”, Shapiro et al 2019
  • “A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook”, Gordon et al 2019
  • “Measuring Long-Term Impact of Ads on LinkedIn Feed”, Yan et al 2019
  • “Detecting Advertising on Building Façades With Computer Vision”, Bochkarev & Smirnov2019
  • “ADNet: A Deep Network for Detecting Adverts”, Hossari et al 2018
  • “Political Advertising and Election Results”, Spenkuch & Toniatti2018
  • “Test & Roll: Profit-Maximizing A/B Tests”, Feit & Berman2018
  • “Measuring Consumer Sensitivity to Audio Advertising: A Field Experiment on Pandora Internet Radio”, Huang et al 2018
  • “Competition and Crowd-Out for Brand Keywords in Sponsored Search”, Simonov et al 2018
  • “Anti-Ad Blocking Strategy: Measuring Its True Impact”, Sinha et al 2017
  • “What Works in E-Commerce-A Meta-Analysis of 6,700 Online Experiments”, Browne & Jones2017
  • “Bias and High-Dimensional Adjustment in Observational Studies of Peer Effects”, Eckles & Bakshy2017
  • “What Makes a Good Image? Airbnb Demand Analytics Leveraging Interpretable Image Features”, Zhang et al 2017
  • “How Gullible Are We? A Review of the Evidence from Psychology and Social Science”, Mercier2017
  • “Will Ad Blocking Break the Internet?”, Shiller et al 2017
  • “Reuters Institute Digital News Report2016 § Pg8”, Newman2016 (page 8)
  • “The Unfavorable Economics of Measuring the Returns to Advertising”, Lewis & Rao2015
  • “Objective Bayesian Two Sample Hypothesis Testing for Online Controlled Experiments”, Deng2015
  • “Beer, Wine, or Spirits? Advertising’s Impact on 4 Decades of Category Sales”, Wilcox et al 2015
  • “Focusing on the Long-Term: It’s Good for Users and Business”, Hohnhold et al 2015
  • “The Cost of Ad Blocking: PageFair & Adobe2015 Ad Blocking Report”, PageFair 2015
  • “Otaku Tourism and the Anime Pilgrimage Phenomenon in Japan”, Okamoto2014
  • “Contents Tourism and Local Community Response: Lucky Star and Collaborative Anime-Induced Tourism in Washimiya”, Yamamura2014
  • “‘A’ Business by Any Other Name: Firm Name Choice As a Signal of Firm Quality”, McDevitt2014
  • “The Company That You Keep: When to Buy a Competitor’s Keyword”, Desai et al 2014
  • “The Economic and Cognitive Costs of Annoying Display Advertisements”, Goldstein et al 2014
  • “Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising”, Sayedi et al 2014
  • “How Quickly We Forget: The Duration of Persuasion Effects From Mass Communication”, Hill et al 2013
  • “On the Near Impossibility of Measuring the Returns to Advertising”, Lewis & Rao2013
  • “The Cost of Annoying Ads”, Goldstein et al 2013
  • “How Quickly We Forget: The Duration of Persuasion Effects From Mass Communication: Appendix”, Hill et al 2013
  • “Page Weight Matters”, Zacharias2012
  • “The Iron Law Of Evaluation And Other Metallic Rules”, Rossi2012
  • “Trustworthy Online Controlled Experiments: 5 Puzzling Outcomes Explained”, Kohavi et al 2012
  • “Does Retail Advertising Work? Measuring the Effects of Advertising on Sales Via a Controlled Experiment on Yahoo”, Lewis & Reiley2011
  • “How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities”, Sethuraman et al 2011
  • “Utility of Human-Computer Interactions: Toward a Science of Preference Measurement”, Toomim et al 2011
  • “How Large and Long-Lasting Are the Persuasive Effects of Televised Campaign Ads? Results from a Randomized Field Experiment”, Gerber et al 2011
  • “Here, There, and Everywhere: Correlated Online Behaviors Can Lead to Overestimates of the Effects of Advertising”, Lewis et al 2011
  • “A Review of Online Advertising Effects on the User Experience”, Brajnik & Gabrielli2010
  • “Publication Bias in Two Political Behavior Literatures”, Gerber et al 2010
  • “Television Advertising Avoidance: Advancing Research Methodology”, Dix & Phau2010
  • “Dynamics Of Retail Advertising: Evidence From A Field Experiment”, Simester et al 2009
  • “Do Media Consumers Really Dislike Advertising? An Empirical Assessment of the Role of Advertising in Print Media Markets”, Kaiser & Song2009
  • “Identifying the Persuasive Effects of Presidential Advertising”, Huber & Arceneaux2007
  • “The Effects Of Online Advertising: Consumers’ First Impressions (and Loyalties) Are Made in the Opening Moments of a Web Site Visit and the Degree to Which That Visit May Be Intruded by Pop-Ups, Pop-Unders, and Banner Ads”, McCoy et al 2007
  • “When the Wait Isn’t So Bad: The Interacting Effects of Website Delay, Familiarity, and Breadth”, Galletta et al 2006
  • “The Economic Analysis of Advertising”, Bagwell2005
  • “Web Site Delays: How Tolerant Are Users?”, Galletta et al 2004
  • “Signing Party: The Artists Sign Their Work”, Hertzfeld2004
  • “Why Is There so Little Money in US Politics?”, Ansolabehere et al 2003
  • “Effects of Configuration and Exposure Levels on Responses to Web Advertisements”, Chandon et al 2003
  • “Consumers’ Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information”, Meyvis & Janiszewski2002
  • “Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads”, Edwards et al 2002
  • “Just How ‘Blind’ Are We to Advertising Banners on the Web?”, Bayles2000
  • “The Anatomy of a Large-Scale Hypertextual Web Search Engine”, Brin & Page1998
  • “The PageRank Citation Ranking: Bringing Order to the Web”, Page et al 1998
  • “The Role of Television in the Construction of Consumer Reality”, O’Guinn & Shrum1997
  • “How a Publicity Blitz Created The Myth of Subliminal Advertising”, Rogers1992
  • “Television Exposure: Programs vs. Advertising”, Abernethy1991
  • “How Advertising Affects Sales: Meta-Analysis of Econometric Results”, Assmus et al 1984
  • “The Apple Marketing Philosophy: Empathy · Focus · Impute”, Markkula1977 (page 9)
  • “Saul Bass Pitch Video for Bell System Logo Redesign”, Bass1969
  • “I Guess As They’ve Gone Bust I Can Tell This Story Now. I Used to Consult for Thomas Anderson…”
  • “I Made a Custom Gpt That Incorporates Advertisement/product Placement With Its…”
  • “My Ex Used to Write Car Commercials, and I Asked Her Why They All Had That Goofy…”
  • “The Internet’s AI Slop Problem Is Only Going to Get Worse”
  • “Attribution Is Dying. Clicks Are Dying. Marketing Is Going Back to the 20^th Century.”
  • “Moleskine Mania: How a Notebook Conquered the Digital Era”
  • “Website Design—Why Do People Not Notice Our Enormous, Prominent, Clear and Contrasting Purple Banner?”
  • “Sales Results from Getting 3 Million Views on YouTube”
  • “Old News, New Reality: A Year of Facebook’s News Ban in Canada”
  • “Quantifying the Potential Persuasive Returns to Political Microtargeting”
  • “Data Scientist As Scientist”
  • “Google’s Search Results Have Gotten Worse”
  • “The Guy Behind the Fake AI Halloween Parade Listing Says You’ve Got It All Wrong”
  • “‘We Were Wrong’: An Oral History of WIRED’s Original Website”
  • “Saul Bass Pitch Video for Bell System Logo Redesign § Stripes Are Modern”
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