“The Cost of Ad Blocking: Page2015 Ad Blocking Report”, 2015 (; backlinks):
In the third annual ad blocking report, PageFair, with the help of Adobe, provides updated data on the scale and growth of ad blocking software usage and highlights the global and regional economic impact associated with it. Additionally, this report explores the early indications surrounding the impact of ad blocking within the mobile advertising space and how mobile will change the ad blocking landscape.
Table of Contents: · 1. Introduction · 2. Table of Contents · 3. Key insights · 4. Global ad blocking growth · 5. Usage of ad blocking software in the United States · 6. Usage of ad blocking software in Europe · 7. The cost of blocking ads · 8. Effect of ad blocking by industry · 9. Google Chrome still the main driver of ad block growth · 10. Mobile is yet to be a factor in ad blocking growth · 11. Mobile will facilitate future ad blocking growth · 12. Reasons to start using an ad blocker · 13. Afterword · 14. Background · 15. Methodology · 16. Tables · 17. Tables
Key Insights: More consumers block ads, continuing the strong growth rates seen during 2013 and 2014. The findings:
Globally, the number of people using ad blocking software grew by 41% year over year.
- 16% of the US online population blocked ads during Q2 2015.
Ad block usage in the United States grew 48% during the past year, increasing to 45 million monthly active users (MAUs) during Q2 2015.
Ad block usage in Europe grew by 35% during the past year, increasing to 77 million monthly active users during Q2 2015.
The estimated loss of global revenue due to blocked advertising during 2015 was $28.27$21.82015B.
With the ability to block ads becoming an option on the new iOS 9, mobile is starting to get into the ad blocking game. Currently Firefox and Chrome lead the mobile space with 93% share of mobile ad blocking.