“Role of Color in Perception of Attractiveness”, 1990-08-01 (; similar):
In this color study females reported a favorite color statistically-significantly more often than males. Males preferred bright colors statistically-significantly more than females, with a converse finding for preference for soft colors.
The 276 subjects, when asked to evaluate the attractiveness of stimulus models in photographs, gave as the reason color statistically-significantly more often than style of clothing or facial expressions. Subjects statistically-significantly concurred with expert choices of recommended and nonrecommended colors in five of the six sets of photographs.
This study lends credence that wearing recommended colors makes a difference in judgments of what looks best by subjects over the age of 12.