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OkTrends is original research and insights from OkCupid. We've compiled our observations and statistics from hundreds of millions of OkCupid user interactions, all to explore the data side of the online dating world. You can read a bit more about us here.
OkCupid has 7M active members; these articles are read by 1M unique readers each month. Please send press requests to .
Apr 19, 2011 - Full
Well, it's just like it sounds. We: visualize ten surprising and/or weird sex trends. You: learn something and maybe get just a little turned on.
Feb 8, 2011 - Full
In this post we analyze our entire database of match questions, looking for the ones that are easy and conversational, yet that correlate to the deeper, unspeakable, issues people actually care about. Love, sex, a soulmate, an argument: whatever you're looking for, we'll show you the shallow questions to find it.
Jan 10, 2011 - Full
Using real user photos plus a few celebrity examples, we examine female beauty and men's reactions to it. We found that simple statistics yields some very surprising insights. Being cute is bad. Ugly can sometimes be good. And, generally, the more men as a group disagree about a woman's looks, the more they like her.
Oct 12, 2010 - Full
Gay issues have been in the news a lot lately, from the debate over same-sex marriage in Congress to a sickening rash of gay-bashing here in New York City. We see a lot of emotion out there, instead of information, and we wanted to provide some data-based context on sexuality so that people might make better choices about what they say, think, and do. From our massive database, here's what we've found about all types of sex and relationships.
Sep 8, 2010 - Full
What is it that makes a culture unique? What tastes, interests, and concepts define an ethnic group? How is the self-concept of, say, a black person different from that of a white or Asian person? These are big questions, and subject to a lot of speculation. We answered them with data.
Aug 10, 2010 - Full
We take a data-based approach the technical side of photography: flash, focus, aperture, etc. We feel like people don't think much about that stuff when they choose a profile photo, and yet, as we show, something as simple as using the flash can seriously mess you up.
Jul 7, 2010 - Full
The Internet is a great place to pretend to be someone you're not. Most of the time, self-misrepresentation's not a big deal, but in online dating, it is. In this post, we analyze the claims people make in their profiles and posit rules of thumb for getting at the truth behind the fudge.
May 6, 2010 - Full
Announcing a new, possibly useful, tool to put your best face forward on your profile page.
Mar 30, 2010 - Full
A look at political views, age, and how it might not be a good thing that the Democrats have such a diverse constituency.
Feb 16, 2010 - Full
As they age, men look for increasingly younger matches. The median 31 year-old guy, for example, sets his allowable match age range from 22 to 35—nine years younger, but only four years older, than himself. This behavior leads to a ridiculous imbalance in the online dating world: most men send most of their messages to women barely out of their teens, while many perfectly good-looking and interesting women in their thirties and forties go unwritten. This article examines this phenomenon in detail.
Jan 20, 2010 - Full
We go over user photographs with a fine-toothed comb and explode much of the common wisdom about "what makes a good picture."
Nov 25, 2009 - Full
Our first post, in which we establish our excellent theme of provocative data analysis, via a variety of controversial subjects.
Nov 17, 2009 - Full
In this post we will confront an unfortunate truth of online dating: no matter how much time you spend polishing your profile, honing your IM banter, and perfecting your message introductions, it's your picture that matters most.
Oct 26, 2009 - Full
Oct 19, 2009 - Micro
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Jul 7, 2009 - Full
In which we reduce a person's dating-decision process to a nifty series of lines and polygons.
Jun 5, 2009 - Micro
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