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Title How To Make Money With Social Media
Seller bestdeals
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Description In this book Turner and co-author Reshma Shah lay out an easy to understand
game plan for creating and implementing a social media strategy. I’d go
as far as to say that this is the best resource I have ever come across
that can take a complete beginner from square one to an end destination of
improving the bottom line with social media. It’s a bold claim, but this
book lives up to what it promises. Turner goes over a large amount of 101
material quickly and doesn’t waste time on details that aren’t
essential. The last thing we need is another author who devotes chapters on
how to set up a Facebook page. How To Make Money With Social Media briefly
describes social networking channels and how to set yourself up for success
from the beginning.

This book touches on material that I’ve rarely seen in other books.
I’ve read many works from some of the top thinkers in the space and most
never bring up topics such as:

Conducting a competitive assessment
Augmented reality and QR codes
Quantitative vs qualitative data
Creating a strategy to match brand essence
How to conduct an internal situation analysis

Both authors take social media and talk big picture when it comes to
integrating strategy with other marketing efforts. At one point it’s
stated, “you need to understand how customers make decisions and then how
they respond to various stimuli, whether it’s a traditional ad campaign
or a social media campaign.” The no nonsense advice here is backed up
with actionable ideas. Each chapter concludes with an overview of a key
concept and an action step you can take to make it work for yourself or
your business.

The final chapters of How To Make Money With Social Media include detailed
explanations on how to measure the ROI of your efforts. Many books speak on
the importance of ROI, but very few actually dive into the core
fundamentals of how to measure it. Turner and Shah give hard numbered
examples and tie ROI back into customer lifetime value. I’ve yet to read
anything that goes as far as this book does to break up the mystique around
obtaining positive return with social media marketing.

I recommend this as one of the first books you read on the topic of social
media. Very well written and worth its weight in gold.

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