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100+ Practical Content Marketing Tips: A how-to guide for editors, writers and content creators, eConsultancy ($499 Value)
Overview This how-to guide provides valuable insight which will help you to optimise the creation, promotion and measurement of content. The report draws heavily on the lessons learned from writing for and editing the Econsultancy blog, and refers to written content in the form of blog articles, though the lessons apply equally well to other types of content. "We've created this re...
Sold by joseph44trader - 0 sold since Jun 14, 2016 Vendor Level 3 Trust Level 5
Product Description
Overview
This how-to guide provides valuable insight which will help you to optimise the creation, promotion and measurement of content.
The report draws heavily on the lessons learned from writing for and editing the Econsultancy blog, and refers to written content in the form of blog articles, though the lessons apply equally well to other types of content.
"We've created this report to share the wealth of valuable lessons we've learned from writing and editing the Econsultancy blog over the last decade. It demonstrates how a strategic and creative approach to content and measurement can pay dividends".
Graham Charlton, Editor-in-Chief
What you'll learn
Important considerations for planning a content marketing strategy to help focus on long-term goals.
Ways to approach content creation, generate ideas and find inspiration.
How to present and format your content to appeal to the eye and draw readers in.
Why it's important to make the most of internal linking for both SEO as well as improving the user experience.
Tips for producing 'evergreen' content - the gift that keeps on giving.
Channels for promoting and distributing your content, as well as timing considerations for maximum impact.
How to measure the performance of your content to optimise future creation.
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