How good the buzz is, that's all that really matters.I know everyone likes big pretty buds,but if it weighs right and gives a great buzz whats it matter.I've been toking for over 30yrs and had weed that looked great and wasn't,as well as weed that looked bad but was great.Looks and smell can be deceiving, I'll buy shitty looking weed any time as long as its good.
A lot of people buy for resale and bag appeal is important. Also, most people are lunatics.