They are banking on fools thinking they are somehow related to the OGs. These markets almost always are scamming (see all SRs past the original).
There is no real reason to reuse a name unless you intend to attempt to exploit the community. It would be so easy to make a new name but they want to tarnish those who came before them.
Although thus far the mods haven't allowed any market on the superlist who reuses a name I still think this rule should be solidified that they have no place in this sub or on the superlist.
And yes I'm bringing this up because of /u/agorareloaded
EDIT: Wombat has stickied a superlist rule showing that markets must have a sufficiently new name, and a lot of mods have expressed their disdain for these new markets like agoraReloaded. 10/10
is one of the requirements already for some time [even before the superlist sub I think] https://www.reddit.com/r/DNMSuperlist/wiki/superlist/market-listing-criteria