DNMs: all in appearance?

Howdy,

I was noted how dark or shady looking BlackBank is; I also noticed sites that have brighter and more 'official' looking layouts tend to attract more members.

I'm just curious if it is all in appearance? Does a copyright sign on the bottom of a market make it more official or secure?

I personally feel whether you have a 'hello kitty' theme, a motto stating how 'bright' or 'shiny' the market is, at the end of the day, it's just as shady as the next market. What's important is how honest the admin of the market is. (ex. creating fake sales, fake accounts, fake reviews, etc.)

My question is: why is it so important for a dnm to look legit, when in reality, appearance doesn't mean anything?

If anyone has feedback or comments, thank you ahead of time.

Cheers,
MDParity


Comments


[4 Points] gwern:

Well, to put it one way, people are sheep.


[1 Points] doublemintt:

Nothing is as it seems.


[1 Points] None:

Gives me warm fuzziness.


[1 Points] None:

Appearance is clearly a big part but Pandora has a terrible look and still has users. Having the trust of the right vendors is obviously the most important aspect.

Fake sales and vendors helped Utopia gain notoriety quickly but at the same time it was also one of the reasons I targeted them.

The (c) at the bottom of DNM's makes me laugh. Evolution does that shit, what to them copyright laws are okay but the drug laws aren't?