On the listings, he says:
New Charity Pink Nipple pills. 10 % of profits go to breast cancer charities.
Each pill is pink, round with a protruding nipple and is 210mg. We have also put a 10 imprint on the back of each pill to remind people they are performing a virtuous deed every time they buy one.
I doubt it's really that much money going to charity, but hey, it's a nice idea!
There will be no evidence he actually does this unless he's caught. Bit of a catch-22.