Much like encryption, Tor and the dark net are frequently demonized. One, because they're simply poorly understood by the vast majority of the public. And two, because like any tools, they can be used for good, evil, or old-fashioned chaos. That this isn't the tool's fault is -- for some annoying reason -- a very difficult idea for some people's brain matter to digest.
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Maybe if you stopped giving it such negative connotations and point towards the benefits, you'd have a good thing.
Stop calling it the dark web. Give it a better name. People don't like dark things.